Tuesday, June 29, 2010
Learning to Blog
I will admit it here and now, I am not really a blogger type. I am happy to answer questions but find it hard to come up with random thoughts of the day. So, I am asking any of you (if there are any followers yet) to come up with suggestions or questions I could answer. I know an awful lot about medical stuff, but don't know who wants to hear what. Today I will ramble on about what is on my mind for the business side of my practice. (The not so fun part). Part of the problem of this business model (mainly treating patients with infertilty), is that the better I am, the more patients I lose. Well, I don't really "lose" them, they just go away for a year or three, then tend to wander back in. The "success" rubs off, when they send in their friends and neighbors, sisters and cousins and their aunts..... but, I have been seeing less of that lately. This is probably due to the economy and insurance company changes, but it still is of a concern. This was part of the impetus to start a new website and blog. The other was that my website was being sold to a new website company that was not what I wanted to be part of. Now we have our new look, and I am reaching out to find those patients that would find my practice to be a good fit for them. Small, intimate, personal, with common sense and cost consciousness. I am looking into adding In-vitro Fertilization as well. That would be a big step. Any comments from the world out there? What else would patients like me to do?
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